Outreach plan, 12 Nov 2026, for Roman and Rachel
Cold Looms to businesses we find on Google
Roman's idea: find 50 businesses on Google, collect their emails, roast their website, build them a better one with automations and the deck, and send each a Loom. At least 30 a day if we bang them out. This page says what we already have, what needs settling, and how to test it on 20 before we commit to 30 a day.
How this differs from what we do now
Now: warm
The DM or email opener asks if they want to hear what the agent sounds like answering as their firm. A Loom is made only for someone who says yes, like AJV Construction today. Few Looms, each one wanted.
Roman's idea: cold
The Loom goes first, to someone who never asked. Many Looms, most never watched. It only pays if each one is cheap to make and we can see who actually watched.
What we already have
Most of the parts exist, but two are not finished. The plan has to work around that.
| Part | What it gives the Loom | Where it stands |
|---|---|---|
| Google Maps scrape | The list: business, trade, town, site, reviews. The checkup test set was scraped this way. | Works |
| Checkup audit | The roast: site speed, first screen, menu, forms, Google listing gaps, map pack position. Most of a roast, done by machine. | In its test round 24 errors logged and fixed so far; not live until each check is right on 18 of 20 |
| Website pipeline | The better site: a demo site built from their business details. The demo site is the door. | Works |
| Roman's line and desk | A phone line that answers as their firm, and a desk where the call lands, so the Loom can show a live call. | By hand, per prospect |
| AJV film prep page | The Loom template: Roman's five steps, notes grouped by step, the rules on what we never say. | Done today |
| watch.romanlogic.com | A link per recipient that shows who opened, how far they watched and what they replayed. This is how we find the few out of 50 worth chasing. | Designed, not built part 1 (links and tracking) is planned, no task done yet |
Three things to settle first
Prep is the bottleneck, not recording
Roman's Looms run 3 to 4 minutes. With the line and desk ready, the call made and the upload done, that is about 6 minutes each, so 30 Looms is about 3 hours of recording. That is doable.
The prep is not. AJV took a whole session: checking who they are and where they are (the tracker had the wrong town), Roman setting up the line and the desk, then writing the notes. 30 a day only works if everything before the record button runs without us. The slowest step is Roman setting up a line and a desk for each prospect.
A site roast makes us look like a web agency
Our positioning is growth automations and AI voice agent leads, with the demo site as the door, never "we build websites". A Loom that tears down their site and hands them a new one sells a website.
Keep the site to a short opener and make the main event their own agent answering a live call, then the job landing on their desk. That is the same order as Roman's warm Looms. Call it a checkup, not a roast: we are teaching, and this is someone we have never spoken to.
Cold email in the UK has a legal catch
Under PECR, the UK's email marketing rules, cold email to limited companies and LLPs is generally allowed if we say who we are and include an opt-out. Sole traders and most partnerships count as individuals, and those need consent first. Plenty of trades are sole traders.
A named address (john@...) is also personal data under UK GDPR, so we would need a written reason for using it. Check this before we scrape 50 emails. This page is not legal advice.
Companies House answers the question per prospect: a company number means a limited company.
The prep chain for one prospect
To reach 30 a day, every step except recording has to be either automatic or something Roman can do in bulk.
| Step | Who or what | Done today? | |
|---|---|---|---|
| 1 | Scrape one trade in one area from Google Maps | Scraper | Yes |
| 2 | Keep limited companies only, check the town, get the owner's first name from the officers list | Companies House lookup | By hand for AJV |
| 3 | Find a business email (the site's contact page, never a personal account) | Scraper | No |
| 4 | Run the checkup and pick the two findings worth saying | Checkup audit | In testing |
| 5 | Build their demo site | Website pipeline | Yes |
| 6 | Set up the line that answers as them, and their desk | Roman | By hand, one at a time |
| 7 | One prep page with every link and the notes per step | Generated from 1 to 6 | Hand-made for AJV |
| 8 | Record the Loom | Rachel or Roman | Yes |
| 9 | Make their watch link and send the email | watch.romanlogic.com | Not built |
The rules from the AJV Loom still apply: no prices, no "AI" in what we say to them, no claims about clients or results, nothing about the quality of their work, and only show features that exist on their desk.
The test: 20 before 30 a day
Who
- 20 limited companies, one trade, one UK area
- Skip anyone we are already talking to on Instagram or TikTok
Two Loom lengths, 10 each
- Short, about 90 seconds: hello, the live call, the desk, the ask
- Full, 3 to 4 minutes: Roman's five steps as filmed for AJV
A cold viewer gives us less attention than one who asked for the video.
What we count, per Loom
- Opened the link
- Watched past the call, the moment their own agent answers
- Replied to the email
- Booked a demo, the only result that counts as a lead
- Prep time, from list to Loom, so we know whether 30 a day is real
We scale to 30 a day only if the watch and reply numbers make the prep time worth it. The two of you set what counts as worth it before the 20 go out, not after.
If watch.romanlogic.com is not live when the test starts, a separate unlisted link per prospect still shows opens, but not how far they watched.
Questions for Roman
- Can a line and a desk be set up for 20 prospects at once, from a list?
- Does a cold Loom show their new site at all, or only the agent and the desk?
- What is "the deck" in the idea: the demo desk, or a slide deck sent with the Loom?
- Who records: you, Rachel, or split by trade?
- Which trade and area go first?